Since 2017 I have an employment at Swedens largest Cyber Security Company Truesec as a Head of Marketing Technology.
Here is some of my work highlights at Truesec
Highlight 1
WordPress Development and Project Lead – Internal Website
I have independently project managed and developed Truesec’s non-public internal website in WordPress CMS, conducted research on addons, and configured various integrations with among others Sharepoint. The system is currently used by all approx. 300 worldwide employees.
Highlight 2
Web Dev/ SEO Lead – New external website
I have been leading the development of the new external website, where my focus has been on the CMS, SEO, migration from old web, integrations (Eg. HubSpot), the technical structure/architecture and leading UA Testing and Backlogs with agencies.
Highlight 3
Web Environment Migration, Multisite Development , Management and Maintanance
I have independently (hands-on) migrated an old fully custom .NET web environment consisting of several Event websites, Blog, E-commerce, Registration websites to a more modern SAAS focused MarTech stack consisting of modern CMS, CMS Plugins, CRM/MA, Integrations and Workflow tools. Also with focus on SEO and UX.
Highlight 4
Hubspot – Technical Lead
During international expansion I research and developed four local websites for each country. Used both the Hubspot CMS / Marketing and the Hubspot Ecosystem in general with the different “Hubs”. Configured the leads, assignees and customer journeys from external sources to Hubspot. I lead the project from scratch to launch with collaboration with stakeholders in each country.
A Selection of Systems & Tools
Below some highlights and a longer list of systems, tools and products I have worked with professionally as product owner, specialist and/or superadministrator in the last 3 employments. Beyond that I have also evaluated and tested additional other systems and products.
CMS & WordPress
Started working with CMS platforms 15 years ago. I have since then worked professionally with many of them. Eg. Episerver/Optimizely, Joomla, CraftCMS, Hubspot and WordPress CMS. I have followed how CMS evolved and worked with Ownership, System & Plugin management, Development, Onboarding and Guides for stakeholders and clients.
Hubspot
I have been involved in evaluation, testing and procurement of HubSpot. After that I worked as Superadmin and with Development and Support in various parts of the system. Focused on the Marketing Hub, CMS Hub, Operations Hub and Service Hub. I was also highly involved and responsible for parts of a big migration of the CRM from a US-based server to a server in the EU.
Google
Many years of experience working with the different services in the Google Marketing Platform. Google Analytics / Google Analytics 4 – Creating reports and analysis Google Tag Manager – Creating and testing tags/variables, Google Search Console, Google Adword, Looker Studio (Formerly Data Studio) and PageSpeed Insights.
CMS / External Websites
WordPress CMS
Both Multisites and Single sites
Hubspot CMS
Episerver (Optimizley)
CraftCMS
Headless setup
CRM, MA & Leads Management
Hubspot
Apsis
Dealfront (Leadfeeder)
Project Management
Trello
Asana
Vision Project
Planner
Monday
Event, Webinar & E-commerce
Lyyti
WebEx (Socio)
Vimeo
WooCommerce & Tickera (WP)
Uscreen
LiveWebinar
Internal Websites / Intranet Sites
WordPress CMS
Integrations to eg. Sharepoint/O365 and other platforms
Sharepoint Communications Site
Research, Building and Testing
SEO & Analytics
SEMRush
Ubersuggest
Screaming Frog SEO Spider
Matomo Analytics
Development, DNS & Hosting
WPEngine
GitHub
DeployHQ
DNS / SSL
Loopia, Oderland, GoDaddy
Vercel
Netlify
Servd
Mailgun
Graphics, UX & UI
Figma
Hotjar
Adobe Creative Suite
Other
Supermetrics
TeamTailor
Notified
Microsoft 365
Let me know if you are interested learning more about me over a cup of coffee. IĀ“m open for new challenges workwise.
